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日前,深圳中原地产将自己的利润率调低到15％。相对于今年宏观调控之前18％-20％的平均利润率,该公司已将自己的利润率调低了1／4。“做出这一决定,主要是基于宏观调控之后交易量有所下降。”中原地产住宅部总经理王楚坤说。与此同时,该公司新开地铺的速度几乎放慢了一半,在今年6、7、8三个月甚至完全没有开新铺。可以说,深圳的整个地产中介行业都刚刚度过了一个寒冬。世华地产市场研究部总监肖小平说,6、7、8月对于地产中介行业来说,“是
Recently, Shenzhen Centaline Property will be its profit margins reduced to 15%. The company has reduced its profit margin by a quarter relative to the average profit margin of 18% -20% before the macro-control this year. “This decision was made mainly because of the decrease in transaction volume following the macro-control,” said Wang Chu-kun, general manager of Zhongyuan Real Estate Residential. In the meantime, the company has almost halved the pace of newly opened ground floor shops and has not even opened new stores in the 6th, 7th and 8th of this year. It can be said that the entire real estate industry in Shenzhen have just spent a winter. Xiaohua Xia, director of the World Real Estate Market Research Department said that in June, July and August for the real estate industry, "is