在社会主义市场经济条件下,企业竞争力由企业品牌吸引力、企业形象感召力和产品市场推销力所组成。也就是说,一个成功的企业除拥有雄厚的有形资产和强大的营销力外,还应具有很好的企业形象与之相匹配。加强企业形象建设是提高企业竞争力的客观要求,也是企业能否决胜于市场的关? In the socialist market economy, the competitiveness of enterprises by the corporate brand appeal, corporate image charisma and product marketing force formed. In other words, in addition to a successful business with strong physical assets and strong marketing force, but also should have a good corporate image to match. Strengthen the corporate image building is to improve the competitiveness of enterprises objective requirements, but also the enterprise can win over the market off?