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2005车6月23日,宇通客车公司发起“探讨客车采购选择新标准:耐用性”以来,通过“耐用是金”系列活动传播耐用性的品牌文化和价值理念,其中包括“耐用是金”万里巡活动,寻找“耐用之星”活动和“如何让耐用更耐用”的售后服务。据悉,宇通客车将陆续在上海、杭州、青岛、厦门、南京、广州、保定、深圳、北京等城市开展“耐用是金”系列活动,广泛传播“耐用是金”的价值承诺。
2005 Vehicles Yukon Passenger Car Co., Ltd. launched its brand culture and value philosophy of Durability through a series of activities called “Durable Gold” on June 23, including “Durability is Gold” since launching “A New Standard for Buses Choosing: Durability.” Tour activities, looking for “durable Star” activities and “how to make durable more durable” after-sales service. It is reported that Yutong Bus will carry out “Durable Gold” series activities in Shanghai, Hangzhou, Qingdao, Xiamen, Nanjing, Guangzhou, Baoding, Shenzhen, Beijing and other cities to widely spread the value promise of “durability is golden”.