随着旅游业的发展,历史文化古城旅游越来越受到人们的重视。作为历史悠久的文化古城,寿县也急需通过好的营销手段来发展自身旅游业。本文主要分析历史文化名城寿县的旅游市场营销的发展现状,指出其发展中存在的问题,并提出对策,以期对寿县古城旅游业的发展提供帮助。 With the development of tourism, tourism in the ancient city of history and culture has drawn more and more attention. As an ancient cultural city with a long history, Shouxian also urgently needs to develop its tourism industry through good marketing. This paper mainly analyzes the current situation of tourism marketing in Shouxian, a historical and cultural city, points out the problems in its development, and puts forward countermeasures to help the tourism development in the ancient city of Shouxian.