商品广告是沟通产销、调节市场为顾客服务的一种方式。宣传广告是现代销售学不可缺少的组成部分。我国社会主义广告主要任务在于传播商品知识,说明商品质量和特点、介绍新商品、介绍厂家牌号培养消费者的兴趣。这与资本主义国家滥用广告,甚至利用广告玩弄和欺骗顾客是有本质区别的。广告是美术与商业综合的产物,对发展商品生产、繁荣社会主义经济有积极促进作用。对于广告,美术工作者、商业工作者(包括内外贸)要给予足够的评价。这里,我认为有两个认识问题要解决:1.从美术工作者方面看,要解决对商业美术特别是广告有些轻视甚至不屑为之的问题。这里应举苏联 Product advertising is to communicate production and marketing, adjust the market for customer service as a way. Advertising is an indispensable part of modern sales. The main task of socialist advertising in our country is to spread the knowledge of goods, explain the quality and characteristics of goods, introduce new products and introduce manufacturers’ brands to cultivate the interest of consumers. This is fundamentally different from the abuse of advertising by capitalist countries and even the use of advertising to trick and fool customers. Advertising is a product of the integration of fine arts and commerce, and plays a positive role in promoting the production of commodities and the prosperity of the socialist economy. For advertising, art workers, commercial workers (including foreign trade) to give enough evaluation. Here, I think there are two cognitive problems to be solved: 1. From the artist’s point of view, to solve the commercial art, especially some of the ads contempt or disdain for the problem. Here should be the Soviet Union