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2014年接近尾声,工程机械行业依旧低迷,挖掘机市场步入新常态,而在乱局中,福田雷沃是几家“处变不惊”的企业之一。为此记者采访了福田雷沃重工副总经理王伟先,后者就行业低迷期用户关心的产品、技术、渠道、服务、二手机与后市场等问题阐述了福田雷沃的处变之道。在行业低迷期,福田雷沃重工是少有的几家“处变不惊”的企业。当然,这与独特的企业模式不无关系:福田雷沃重工稳定的农装板块可为集团提供强大的现金流支持,这在行业竞争中起到重要的战略意义,并且充足的现金流可支撑其代理商实现优化转型。作为一家标杆企业,福田雷沃重工如何在乱局中谋求发展,如何往新常态下稳定布局,面对二手机与后市场“蛋糕”又如何发力,受到业内各界关注。
In 2014, the construction machinery industry is still in the doldrums, and the excavator market has entered a new normal. In the chaos, Foton Lovol is one of several companies that “survived.” To this end reporter interviewed Foton Lovol Heavy Industries Deputy General Manager Wang Wei Xian, the latter on the industry downturn period users concerned about the product, technology, channels, services, second-hand machines and aftermarket and other issues described Fukuda Revo cataplasm. In the downturn of the industry, Foton Lovol Heavy Industries is one of the few “unsteady” business. Of course, this is not related to a unique business model: Foton Lovol Heavy Industries’ stable farm machinery segment provides strong cash flow support to the Group, which plays an important strategic role in the industry’s competition with sufficient cash flow to support Its agents to achieve optimal transformation. As a benchmarking enterprise, Foton Lovol Heavy Industries how to seek development in the chaos, how to stabilize the layout under the new normal, in the face of second-hand machines and after-market “cake ” and how to force, by the industry attention.