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随着经济全球化的发展,世界经济逐渐成为一个统一的整体,企业面临着更大的竞争压力。企业要想在激烈的市场竞争中脱颖而出,就必须高度重视品牌的力量。在我国,良好的品牌,可以有效地引导消费者消费,进而提升企业的经济效益。近些年来,经过不断地摸索与努力,内蒙古已经形成了较强的品牌影响力,在国内国际市场中享有很大的声誉。因而,内蒙古独具特色的品牌培育模式也逐渐引起人们的关注。本文分析内蒙古品牌教育模式的概念与含义,并在此基础上探讨了优化内蒙古品牌培育模式的措施。
With the development of economic globalization, the world economy has gradually become a unified whole, and enterprises are facing more pressure of competition. Enterprises in order to stand out in the fierce market competition, we must attach great importance to brand strength. In our country, a good brand, can effectively guide consumer spending, and thus enhance the economic efficiency of enterprises. In recent years, after continuous exploration and hard work, Inner Mongolia has formed a strong brand influence and enjoys a great reputation in the domestic and international markets. Therefore, the unique brand cultivation mode of Inner Mongolia also gradually attracts people’s attention. This article analyzes the concept and meaning of brand education mode in Inner Mongolia, and on this basis, discusses the measures to optimize brand cultivation mode in Inner Mongolia.