“胜负”的意义决定观众的多少,这是一条重要的体育市场规律。国内赛场有许多意义重大的比赛,比如,许多体育项目都有决赛和半决赛等。而遗憾的是我们没有充分利用“决赛”意义重大所具有的巨大市场潜力,许多“胜负”意义重大的比赛只进行一场比赛定胜负,丢失了许多商机,在这方面我们应很好向一些体育强国学习。如 NBA 先进行东西部赛,争夺决赛权,而后再进行决赛,争夺决赛权和决赛的比赛都实行7扬4胜制,场次增多商机自然增加。这些此赛由于“胜负”意义重大,并没有因增加场次出现观众减少的情况,而是场扬爆满。组织者从门票、广告,赞助、节能视转播中赚得数以亿计的美元。我们要学会利用“决赛”赚大钱,科学地设计比赛,创造出更多的商机。CBA 联赛的赛制若采取南北赛的方式至少还能多创造出一二十场意义重大,观众众多的比赛,这也意味着创造了一二十个重大商机,那么我们将会从这些比赛中的门票、广告、赞助、电视转播中多赚多少钱哪!足协杯牛决赛、决赛若采用3场2胜制,将 The significance of “winner” determines the number of viewers. This is an important law of the sports market. There are many significant competitions in the domestic arena, for example, many sports have finals and semi-finals. But unfortunately we did not take advantage of “final” significant has huge market potential, many major “victory” meaning the game will be played only one game, lost a lot of opportunities in this regard, we should be well Learn from some sports powers. First performed as NBA Eastern and Western race, to compete for finals, and conduct finals, finals and finals to compete for race wins have implemented 7 Jan 4 system, screenings increased business opportunities naturally increase. This match those due to the “winner” of great significance, and there is no reduction in case the audience a result of increased screening, but Yang full field. Organizers earn hundreds of millions of dollars from tickets, advertising, sponsorships, and energy-saving broadcasts. We must learn to use the “finals” to make big money, scientifically design competitions, and create more business opportunities. CBA league competition system if the north-south game way to take at least a decade or more can create a field of great significance, the audience numerous competitions, it also means major business opportunities created ten or twenty, then we will from these games Tickets, advertising, sponsorship, TV broadcast how much money! Football Cup cattle final, if the final 3 games 2 wins, will