进入第25个年头的康佳集团,有13年时间是为外商OEM生产彩电,即通常所说的来料加工。1993年后,国际市场对中国产品实施了反倾销政策,厦华电子和康佳集团这样以OEM为主的彩电生产厂家,如今必须靠自己的品牌来拓展国内市场。当康佳转向内销时,恰逢国内家电市场的快速发展期,有外销 Konka Group entered the 25th year, there are 13 years for foreign OEM production color TV, which is commonly referred to as processing. After 1993, the international market has implemented the anti-dumping policy on Chinese products. Such major OEM manufacturers as Xoceco and Konka Group must now rely on their own brands to expand the domestic market. When Konka turn to domestic sales, coincides with the rapid development of the domestic appliance market, export