论企业商标策略沙勇忠（中山大学信息管理系）投入市场经济环境和国际竞争，是我国企业９０年代面临的最大现实。在国际市场上，发达国家利用其形象的名牌分割世界市场，获取高额利润，占据国际竞争中的优势地位，已是一种公开的秘密。美国《金融世界》杂志公布的１９９４... On Enterprise Brand Strategy Sha Yongzhong (Department of Information Management, Sun Yat-sen University) Putting into the market economy environment and international competition is the biggest reality that Chinese enterprises face in the 1990s. In the international market, it is already an open secret that the developed countries use their famous brand names to divide the world market, obtain high profits and occupy a dominant position in international competition. United States “Financial World” magazine released 1994 ...