外塑形象,内抓素质是医院提高竞争力的关键。医院宣传科是向院内、院外传递医院最新信息、宣传医院品牌、宣传医院形象的重要职能部门。鉴于医院宣传工作的特征和要求,笔者认为,医院宣传工作者必须具备7种能力,才能从容应对和胜任工作。1学习能力作为医院宣传工作者,应顺应时代 Plastic image, within the quality of the hospital to enhance the competitiveness of the key. The Hospital Publicity Section is an important functional department that delivers the latest hospital information to the hospital and outside the hospital, publicizes the hospital brand and publicizes the image of the hospital. In view of the characteristics and requirements of hospital advocacy work, the author believes that hospital advocacy workers must have the ability to calmly deal with and competent work. 1 learning ability as a hospital advocate, should be responsive to the times