自从“驰名商标”这个概念进入中国以来,很多人不清楚竟一个商标达到什么标准才可能被认定为“中国驰名商标”。笔者在工作中经常有企业咨询“我的企业是本省的著名商标,可不可以认定中国驰名商标?”或“驰名商标的认定起点是多少亿?”等问题,希望笔者能给他们一个清晰、量化的标准。驰名商标与目前国内其他荣誉称号的区别在于它不是简单“申请”而来,而是在与他人纠纷过程中产生的副产品,这是《商标法》第十三条的题中应有之意,也就是说即使具备了驰名商标的条件(内因),如果没有适当的纠纷(外因),是不能被认定为驰名商标的。标认定的内因和外因作简单分析,希望能对正在困惑的安防业内人士有所帮助。针对企业最困惑的问题,结合现有法律、法规等规定和笔者的一些实践经验,在本文中就驰名商 Since the concept of “well-known trademark” has entered China, many people do not know exactly what a standard can achieve before they can be identified as “China Famous Brand”. I often have business consultants in the work “My business is a famous trademark in the province, can you identify the Chinese well-known trademarks? ” Or “Well-known trademarks of the starting point is how many million? ” And other issues, I hope I can give them A clear, quantitative standard. The difference between a well-known trademark and other domestic honorary titles is that it is not a simple “application”, but a byproduct arising from the dispute with others, which should be the subject of Article 13 of the “Trademark Law” In other words, even if the conditions (intrinsic) of a well-known trademark are met, it can not be regarded as a well-known trademark without proper dispute (external factor). Identified internal and external causes for a simple analysis, hoping to confuse the security industry to help. For the most confusing business problems, combined with existing laws, regulations and other provisions of the author and some practical experience in this article on the well-known businessmen