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随着社会经济的发展和人民生活水平的提高,气象在国民中的地位越来越重要,电视天气预报节目也越来越受到大家的喜爱。随着天气预报获取手段的增多,人们在看电视气象节目时已不再满足于简单的数字、图片和信息说明,而要求它是一个听觉和视觉都赏心悦目的高品质节目。电视气象节目如何满足受众越来越高的服务需求,在短暂的时间内,将尽可能多的信息有效地传递给观众呢?这就需要我们对节目的画面和版式进行合理的设计和重构。本文从视听觉艺术的角度对电视气象节目的设计提出一些看法。
With the socio-economic development and improvement of people’s living standard, the status of the weather in the nationality is more and more important. The TV weather forecast program is also increasingly loved by everyone. With the increase in the means of weather forecasting, people are no longer satisfied with simple figures, pictures and information descriptions when watching TV weather programs, but demand that it be a high-quality program that is both pleasing and visually pleasing. How does the TV weather program meet the service demands of the audience and deliver as much information as possible to the audience in a short period of time? This requires us to rationally design and reconstruct the screen and layout of the program . This article from the audio-visual arts point of view on the design of television weather programs put forward some views.