策略联盟是指企业个体与个体之间结成的盟友,交换互补性资源,各自达成阶段性目标产品,最后获得长期的市场竞争优势。换句话说,各企业在追求长期的竞争优势过程中,为达到阶段性的企业目标,而与另一个或二、三个甚至更多企业结盟,交换互补性资源,以利各企业的经运和发展。 策略联盟是现代企业竞争的产物。我们知道,企业和产品的竞争力,需要有较强的研制能力、生产装备、工艺流程和管理、成本的控制、品质的保证、销售网络的完善、品牌创立等诸多因素作保证。这些对于一个成功的企业 Strategic alliances are allies formed between individual and individual enterprises, exchange complementary resources, each reached a phased goal products, and finally gain long-term market competitive advantage. In other words, in the process of pursuing long-term competitive advantages, various enterprises, in order to reach the phased enterprise goals, form alliances with one or two, three or more enterprises and exchange complementary resources to facilitate the operation of enterprises And development. Strategic alliance is the product of the competition of modern enterprises. We know that the competitiveness of enterprises and products requires a lot of factors such as strong research and development capabilities, production equipment, process and management, cost control, quality assurance, sales network improvement and brand creation. These are for a successful business