随着中国经济形势的变化,市场竞争愈来愈激烈,如何才能脱颖而出,成为受众的焦点?无论是企业主还是媒体人,品牌识别度、品牌美誉度和品牌传播度一直都是大家探索不止的课题和奋斗目标。对于山东卫视来说,地处孔孟之乡,根植于中华优秀文化传统的土壤,从里到面都脱不开浓重的文化底蕴。 As China’s economic situation changes, more and more fierce market competition, how to stand out and become the focus of the audience? Whether business owners or media people, brand recognition, brand reputation and brand communication has always been more than we explore Subjects and goals. For Shandong Satellite TV, is located in the hometown of Confucius and Mencius, rooted in the soil of the Chinese excellent cultural traditions, from inside to outside are inseparable from the rich cultural heritage.