在竞争日益激烈的连锁经营中,企业如何运用低价位策略呢?虽然具体的办法很多,但主要应把握好以下几点: 一、形成规模优势。 从连锁企业历史发展的经验看,要想降低成本,提高效益,显示其优势,就必须形成一定的经营规模。例如,国际连琐协会就曾做出规定,有11个以上店铺的可称为连锁企业。英国也规定,有10个以上分店才可称为连锁商店。象世界 In an increasingly competitive chain, how to use low-cost business strategy? Although there are many specific ways, but mainly to grasp the following points: First, the formation of scale advantages. From the experience of the history of chain enterprises, in order to reduce costs, improve efficiency and show its advantages, we must form a certain scale of operation. For example, the International Association of Zozo rules have been made, there are more than 11 stores can be called a chain. Britain also stipulates that more than 10 stores can be called a chain store. Like the world