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SWOT分析是Strengths、Weakness、Opportunities、Threats的简称,其分析的目的是分析、总结列出对企业生产经营活动及发展有重大影响的内部及外部因素。广西特种纸制造业发展到现在,已经处于稳步发展的阶段,市场竞争日益激烈。采用SWOT分析法对广西特种纸企业的优劣势进行分析,提出提高企业核心竞争力是确定SWOT选择的前提。
SWOT analysis is short for Strengths, Weakness, Opportunities and Threats. The purpose of this analysis is to analyze and summarize the internal and external factors that have a significant impact on the production and operation activities and development of the enterprise. Guangxi specialty paper manufacturing industry to now, has been at a steady stage of development, the market is increasingly competitive. Adopting the SWOT analysis method to analyze the advantages and disadvantages of specialty paper enterprises in Guangxi, it is proposed that improving the core competitiveness of enterprises is the prerequisite for determining SWOT choice.