论文部分内容阅读
芭比娃娃以其百变和引领潮流的时尚造型而风靡全球,芭比娃娃的成功值得我们学习,但芭比娃娃的大众化也为娃娃市场留出了许多空间,在消费层次多样和标榜个性的今天,批量化标准化的大众芭比娃娃难以满足多样化的市场需要,开发具有情感纪念价值的个性化婚纱娃娃就具有巨大的市场潜能。一、大众化的芭比娃娃给个性化的婚纱娃娃的思维启示1.芭比娃娃的发展现状分析美泰公司的芭比娃娃不仅足美国的标志性玩具,同时已
Barbie dolls with its ever-changing and trend-setting fashion styling and swept the world, the success of the Barbie worthy of our study, but the popularization of the Barbie also made a lot of space for the doll market, consumer level and advertised in the personality today, bulk Standardization of the public Barbie dolls difficult to meet the diverse needs of the market, the development of emotional commemorative value personalized wedding doll has a huge market potential. First, the popular Barbie doll to personalized wedding ideas Inspiration 1. Barbie doll development status quo Analysis of Mattel’s Barbie doll is not only the United States of America’s iconic toys, at the same time