在相对保守且单一的客车市场营销方式中,体验营销是最与时俱进的一种。市场竞争的加剧,导致厂家越来越重视用户对产品和服务的体验和感受,通过让消费者亲身体验产品和服务的性能品质,从而促使消费者认知、喜好并购买的体验营销方式,逐渐被各行各业所接受并应用,客车行业也不例外。体验营销能够成功的关键在于找准用户需求,通过体验的方式解决消费者 In the relatively conservative and single bus marketing, experiential marketing is one of the most advanced. Market competition intensifies, leading manufacturers to pay more and more attention to the user experience of products and services and experience, by enabling consumers to experience the performance of products and services quality, so as to promote consumer awareness, preferences and purchase experience marketing gradually Accepted and applied by all walks of life, bus industry is no exception. The key to the success of experiential marketing lies in identifying the needs of users and solving consumers through experiential methods