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自从“微信”出现以来,人们之间的沟通和交流变得越来越方便快捷,目前我国微信活跃用户数已经达到9亿人次,现有微信公众账号超千万。微信“摇一摇”是其中一个带有随机性的交友应用,用户通过摇晃手机或是点击按钮即可与该时段中触发“摇一摇”功能的微信用户进行匹配,使得用户之间可以形成高效互动。当前许多电视媒体也纷纷开设了官方微信号,用户通过关注其微信号并参加“摇一摇”即可实现与电视媒体的交流互动。本文将在此背景下,分析微信“摇一摇”下的电视媒体和社交媒体间的互动。
Since the emergence of “WeChat ”, the communication and exchange between people has become more and more convenient. At present, the number of active WeChat users in China has reached 900 million and the existing WeChat public account has exceeded 10 million. WeChat “shake ” is one of the random dating applications, the user by shaking the phone or click the button to trigger “shake ” function in the period of WeChat users to match, so that users Between the formation of efficient interaction. At present, many television media also have set up official WeChat signals. Users can interact with the television media by focusing on their micro signals and participating in “shake”. In this context, this article analyzes the interaction between television and social media under WeChat “Shake ”.