拥有上百万户读者尚不够——书籍推销商正在寻找新的策略来联结出版商、书商和消费者媒介。出版商试图使一本有希望的书在全国范围内畅销,往往会遇到曲折和障碍,除非该书的封套上标有著名作者的名字。最近,在一系列电话采访中,《书商》杂志向一大批推销行家和他们的销售伙伴询问了关于在今天如何去争取最大市场的问题,并讨论了在 Having millions of readers is not enough - booksellers are looking for new tactics to connect publishers, booksellers and consumer media. Publishers trying to sell a promising book nationwide are often subject to twists and turns, unless the book’s jacket is marked with a famous author’s name. Recently, in a series of phone interviews, Bookseller asked a large group of marketing professionals and their sales partners about the issue of how to get the most out of the market today and discussed