近年来,公共关系作为一种先进的组织管理科学和艺术,已愈来愈受到各类高职院校的重视,本文在对学校公共关系研究基础上,重点对陕西省2003-2005年左右成立的9所地市级公办合并升格高职及其公共关系现状调查分析,针对这类高职公共关系问题,提出科学对策,旨在抛砖引玉,呼吁这类高职重视和有效开展公关,通过公关促进其实现科学有效发展。 In recent years, as an advanced organization and management science and art, public relations has received more and more attention from all kinds of higher vocational colleges. On the basis of the study of public relations in schools, public relations has been established in Shaanxi province from 2003 to 2005 Of the 9 municipal public merger upgraded vocational and public relations investigation and analysis of the status quo, for such higher vocational public relations issues, put forward scientific solutions, to start a discussion, call for such vocational attention and effective public relations, promotion through public relations In fact, scientific and effective development.