在现代商业传播中,品牌形象的宣传日益显示出重要意义,其目的是要打动消费者的心。广告总是用人性化、人情昧的方式将品牌表现出来。我们可以看到品牌的竞争越来越激烈,在一个成熟的产品类别中,往往挤占了太多的品牌。品牌的定位就是要在消费者心智中找到有利的位置。摸透了消费者的心,才能想办法去占据他们的心智空间,这样就显示出这个品牌的“特别”意义。想真正摸透消费者的心,可不 In modern business communications, the promotion of brand image is increasingly significant, and its purpose is to impress consumers. Advertising is always human, human ignorance of the way the brand manifested. We can see that the competition in the brand is getting more and more intense. In a mature product category, it often squeezes too many brands. Brand positioning is to find a favorable position in the minds of consumers. To penetrate the hearts of consumers in order to find ways to occupy their mental space, so that shows the brand's “special” meaning. Want to really understand the hearts of consumers, no