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好节目终归是给人看的,所以电视节目需要回归人的本质,一切从受众内心的真实所需出发,也许就会找到那把开启品牌成功之门的金钥匙。继加多宝在《中国好声音》第二季广告冠名权竞标中以2亿元中标后,广药王老吉也开始展开猛烈的攻势,先是独家冠名央视三套《开门大吉》,继而锁定芒果台——湖南卫视,一举狂揽湖南卫视年底三台重磅压轴大戏:明星跨年演唱会、元宵喜乐会、春节联欢晚会。
Good shows are, after all, a show of humanity. Therefore, television programs need to return to the nature of human beings. Everything from the innermost needs of the audience may find the golden key to the successful opening of the brand. Following Cadubao in the “China Good Voice” second quarter advertising title bidding to 200 million won the bid, Guangzhou Pharmaceutical Wang Lao Ji also started a fierce offensive, the first exclusive CCTV three sets of “open the door”, and then lock the Mango Taiwan - Hunan Satellite TV, in one fell swoop under the auspices of Hunan Satellite TV at the end of three heavy finale drama: Star New Year’s Eve concert, Lantern Festival, Spring Festival Gala.