高科技产品在普通消费者心目中一向都是高高在上的感觉,似乎只有那些专业人士才可以接近和了解它们。然而,随着高科技逐渐走向家庭化,就需要以普及化的形象出现在公众面前时,它们的行销策略开始逐渐发生变化。于是众多高科技品牌与娱乐演艺明星联姻,开始用通俗和感性的手段和消费者沟通。下面我们来看一看打印机、电脑和网站是怎样借助明星来宣传自己产品,塑造品牌形象的。 High-tech products are consistently high above the minds of average consumers, and it seems that only those professionals can approach and understand them. However, as high technology gradually becomes family-oriented, it needs to be popularized in the presence of the public, and their marketing strategies begin to change gradually. So many high-tech brands and entertainment star of marriage, began to use popular and emotional means and consumer communication. Here we take a look at printers, computers and websites is how to use stars to promote their own products, create a brand image.