伴随中国家电产业的发展,无论从制造端还是流通端,都已经演化成一片竞争的“红海”。随着竞争的白热化,家电商家如何再找发展路径,开辟“蓝海”战略,成为重要课题。而实际上,在一片热闹的转型浪潮中,服务产业悄然抬头,被称之为“后家电服务”的一方进入主流市场,开始崭露头角。广义上,家电后服务市场的主要工作内容集中在产品的配送、安装、 With the development of China’s home appliance industry, both from the manufacturing side or the circulation side, have evolved into a competitive “Red Sea.” With the intense competition, how to find a home appliance business development path, opening up “Blue Ocean ” strategy has become an important issue. In fact, in a bustling transition wave, the service industry quietly looked up and was called the “home appliance service” party to enter the mainstream market and began to emerge. Broadly speaking, the main service content of the home appliance service market focuses on product delivery, installation,