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2012年的出版营销人压力重重,特别是到了岁末年初,仍然面临催债和退货。个中原因,有选题本身的问题,同样亦存在营销问题。我们的营销推广大多以即时“炒作”为基点,吸收先进的营销技术不够,用营销推广手段来培育内容市场和读者的忠诚度不够,通俗讲就是倾向于做一次性买卖。对于2013年的中国图书营销推广业界,我的建议是学会使用新的营销技术实现突围和升级,以下发力点和路径期待出版人关注和使用:其一,学会二维码营销。二维码在图
In 2012, publishing and marketing people are under heavy pressure, especially until the end of the year and beginning of the year, still facing debt repayment and return. The reason, there is the problem of the problem itself, there are also marketing problems. Most of our marketing to instant “speculation ” as the starting point, absorb advanced marketing technology is not enough, with marketing tools to nurture the content market and readers loyalty is not enough, popular is inclined to do one-time sale. For the 2013 book marketing industry in China, my suggestion is to learn to use new marketing technologies to break through and upgrade. The following points and paths are expected to be of concern and use to publishers: First, learn how to market QR code. Two-dimensional code in the figure