论文部分内容阅读
广告从前世到今生经历了几个阶段,从广而告知的时代到精雕细琢一个创意再到追求一个新的广告形式;从夸夸其谈产品怎么样到打造一个品牌理念再到引爆一个话题点;从大众传媒到讲究媒体的投放再到改变消费者行为。可以肯定的是广告在每个时代的市场经济中都发挥着不可磨灭的作用,只是时代在前进,生活在时代中的人在前进,所以作为活分分子的广告当然要追随时代的脚步带给消费者不一样的东西。广告永远要走在消费者的前面,不然怎么影响消费者的购买行为呢。
Advertising from past life to life has gone through several stages, from the era of advertising to crafting a creative and then to pursue a new form of advertising; from rhetoric about how to create a brand concept to detonate a topic; From the mass media to pay attention to the media release and then change consumer behavior. What is certain is that advertising plays an indelible role in the market economy of each era. Only the times are moving ahead and the people living in the times are moving forward. Therefore, advertising as a living element must of course follow the steps of the times Consumers are not the same thing. Advertising will always go in front of consumers, or how it affects consumer buying behavior.