在新媒体飞速发展的语境下,主旋律如何有效传播,这成为当下各地宣传部门及党报党刊党网等传统媒体需要思考的问题。本文以“潮州·海丝”官网上线的全媒体传播为例,分析如何整合传统媒体与新媒体、官方媒体与社会自媒体等资源,进行主旋律的全方位营销传播,占据舆论阵地,达到最好传播效果。 In the context of the rapid development of new media, how the main theme is effectively disseminated has become a problem that needs to be considered in the publicity departments and the party media such as the party’s party network. This article takes “Chaozhou · Haise” official online online media as an example to analyze how to integrate the traditional media with new media, official media and social self-media and other resources, to carry out the full range of the theme of marketing communications, occupy the media positions, to achieve The best communication effect.