本文采用大量文献分析法、比较法,分析了国内邮轮旅游影响消费特征的因素和旅游流程,分析了消费市场特征在国内邮轮旅游的发展对策,得出邮轮企业和旅行社加强营销力度和管理,可有效刺激我国邮轮行业消费的结论。 In this paper, a large number of literature analysis method, comparative method, analysis of domestic cruise tourism consumption characteristics of the factors and travel process, analysis of the characteristics of consumer markets in the development of domestic cruise tourism strategy, derived cruise business and travel agencies to strengthen marketing efforts and management, Effectively stimulate China’s cruise industry consumption conclusion.