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近年来,省级卫视频道群在全国各级频道分组中,连续几年保持较大份额增长。但各省卫视的发展并不均衡,越来越显现出强者愈强、弱者越难超越的态势。省级卫视要发展得好、发展得快,需要科学规划各个发展阶段。一般来讲,省级卫视做大做强都要经历三个阶段:初级发展阶段、规模发展阶段、品牌发展阶段,各个发展阶段都有其不同的战略核心。
In recent years, the provincial satellite TV channel group in all levels of the national channel group, for several years to maintain a larger share of growth. However, the development of Satellite TV in various provinces is not balanced, and it has become increasingly clear that the stronger the stronger, the harder the weak are to surpass. Provincial satellite TV to develop well, develop rapidly, the need for scientific planning of all stages of development. In general, the provincial satellite TV bigger and stronger have to go through three stages: the initial stage of development, the scale of development stage, brand development stage, all stages of development have their different strategic core.