目前,我国生态旅游景点面临的问题主要是景区产品结构单一、内容雷同、营销水平落后。而随着生态旅游资源的不断开发,生态旅游景点必将经历两大趋势:一是市场化程度不断提高。这主要表现在:在供给方面,景区数量急剧增加,质量也将不断提高,开始出现一批精品;在需求方面,人们对景区的需求总量在持续增长;在竞争方面,由较低层次的价格战开始向品牌竞争、文化竞争过渡;在治理模式方面,由行政事业管理向多样化 At present, the problems facing ecotourism spots in China are mainly single product structure, identical content and backward marketing level. With the continuous development of eco-tourism resources, ecotourism attractions will surely experience two major trends: First, the degree of marketization has been continuously improved. This is mainly reflected in the following aspects: In the aspect of supply, the number of scenic spots has increased sharply, the quality will continue to rise, and a batch of fine products will start to emerge. In terms of demand, the total demand for scenic spots will continue to grow. In terms of competition, Price war began to brand competition, cultural transition; in the governance model, from the administration to diversify