档案信息网相比档案馆,受众类型更加多样。要增强网站信息传播效果,满足不同受众需求,可以把受众细分为现实受众和潜在受众,制定相应的网站传播策略。最后要注意统筹传播策略和稳定现实受众、争取潜在受众这两个问题。 Archives information network compared to the archives, the audience types are more diverse. To enhance the dissemination of information on the site to meet the needs of different audiences, the audience can be subdivided into real audiences and potential audiences to develop appropriate site communication strategies. Finally, we should pay attention to the two issues of co-ordinating communication strategies and stabilizing the reality audience and striving for potential audiences.