最近20年来,随着计算机网络技术、媒体和通讯技术的迅猛发展,全球经济形成一体化、知识化的新趋势,企业的性质随之发生变化,企业资产的范围在拓展,资产的形式不断多样化,企业的市场资产已成为体现企业竞争优势的重要资产形式。因此,研究、开发企业的市场资产是适应知识经济的要 In the recent 20 years, with the rapid development of computer network technology, media and communication technology, the global economy has become a new trend of integration and knowledge-basedness, the nature of enterprises has changed, the scope of enterprise assets has been expanding, and the forms of assets have been constantly diversified The market assets of enterprises have become important asset forms that reflect the competitive advantages of enterprises. Therefore, it is necessary to study and develop the market assets of enterprises to adapt to the knowledge economy