如何让一部商业剧既能保证品牌精神和理念的深度植入,又能在收视上获得成功?影视内容的立意和品牌的初衷相融契合,这是品牌内容整合营销的出发点。《中国广告》:从局外看,从《丑女无敌》到《高手如林》,三部戏的操作都很接近,从内部人员看,应该是发生了很大变化,具体是如何演变的?李倩:从传播形式来看,现在的卫视市场环境和数字媒体环 How to make a commercial drama can not only ensure the deep implantation of brand spirit and concept, but also gain success in viewing? The conception of film and television content and the original intention of the brand are in harmony, which is the starting point for brand content integration marketing. “China Advertising”: From outside the bureau, from the “ugly invincible” to “expert”, the operation of the three plays are very close, from the internal staff, there should be a lot of changes, specifically how the evolution Li Qian: From the perspective of the form of communication, the current satellite TV market environment and digital media ring