现阶段,广告收入是我国电视媒体经济收入的主要来源。而电视媒体的发展需要大量资金的支持,所以电视广告经营收入的好坏在一定程度上决定了电视媒体的兴衰。目前电视媒体广告经营的竞争主要围绕广告的价格高低、优惠幅度大小、有否赠播等较低层面展开,以求更多广告客户的青睐。 At this stage, advertising revenue is the main source of income of the television media in our country. The development of television media requires substantial financial support, so the quality of TV advertising revenue to a certain extent determines the rise and fall of the television media. At present, the competition in the television media advertising mainly focuses on the lower level of advertising prices, the size of preferential margin, whether there are any pre-paid broadcasts, etc., so as to seek the favor of more advertisers.