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文化是一种非强制的影响力,是当今全球化、信息化和城镇化进程中核心竞争力的重要体现。而个性与特色则是多元化文化最重要的特征。和文化一样,创意、创新也是体现一个国家或一个地区软实力的重要标志。在全球经济一体化、产业竞争日趋激烈的今天,创意、创新更应得到大力扶植和推动。1大赛背景2014年,国务院下发了《关于推进文化创意和设计服务与相关产业融合发展的若干意见》,为中国文化创意和设计服务产业的发展指明了方向。为了进一步加快文化产业发
Culture is a non-mandatory influence and an important manifestation of the core competitiveness in the process of globalization, informationization and urbanization. Personality and characteristics are the most important characteristics of a diversified culture. Like culture, creativity and innovation are also important hallmarks of soft power in a country or a region. In today's global economic integration and increasingly fierce industrial competition, creativity and innovation should be vigorously supported and promoted. 1 Competition Background In 2014, the State Council issued “Several Opinions on Promoting the Integration and Development of Cultural Creativity and Design Services and Related Industries”, pointing out the direction for the development of China's cultural creativity and design service industries. In order to further speed up the cultural industry