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美术馆门票是参观展览的重要凭证,票面含有展览的相关信息,同时也是对美术馆自身的宣传与介绍,是美术馆特性、服务理念等相关信息的视觉化诠释。本文将美术馆门票设计中的视觉要素概括为图形、文字、色彩三个方面,并根据美术馆这一公共场所的特殊性,研究探讨如何设计出既符合视觉规律、又体现美术馆的文化性、艺术性、服务性等社会功能、方便观者参观及收藏的美术馆门票。
Art museum tickets are important vouchers to visit the exhibition. Coupons contain relevant information about the exhibition. They are also a propaganda and introduction to the museum itself, and are visual interpretations of the information about the museum’s features and service concept. This article summarizes the visual elements in the design of the art museum ticket for three aspects: graphics, text and color. Based on the particularity of the public gallery in the museum, this paper studies how to design the cultural characteristics that accord with the visual rules and the art museum , Artistic, service and other social functions, easy to visit and collection of art museum tickets.