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在所有饱受资本短缺之苦的局外人看来,房地产行业的奢侈和阔绰简直让人不忍细想——无法理喻的不仅仅是那些铺天盖地的广告投入,更在于它的投资项目动辄便以“数亿元人民币”计。 即便是最时尚的都市新新人类,尽管他们满嘴蹦出来的全是新词汇,但在房地产大腕面前,他们的这些举措都只能是拾人牙慧的“小儿科”——房地产行业没有一个时刻忘记了去引进、去制造最动人的新语汇。 “天上不会掉馅饼”。是什么在支撑这个风光行业的利润?是什么在激荡这个行业的创造活力? 我们不妨走近中国房地产行业的巨头——万科企业股份有限公司,通过解读它于日前启动的、振荡了整个业界的一个地产项目开发,深入到它的内部运作,去掂量一下它的利润和风险,风光和压力。
In the eyes of outsiders suffering from a shortage of capital, the luxury and affordability of the real estate industry is simply unimaginable - beyond the reach of overwhelming advertising, but more so with its investment projects being “ Billion yuan ”dollars. Even the most fashionable newcomers to the city, despite all their new words, are all the “pediatrics” in the face of real estate big names, and the real estate industry has not forgotten for a moment Introduced, to create the most touching new vocabulary. “There is no free lunch”. What is the profit in supporting this landscape industry? What is stirring the creative vitality of this industry? We may wish to go to China’s real estate industry giant - Vanke Co., Ltd., through its interpretation of a few days ago, the oscillation of the entire industry Develop a real estate project, go deep into its internal operations, to weigh its profits and risks, scenery and pressure.