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央视广告到底值不值?央视招标到底要不要参加?判断这些问题,有的人善于借鉴:你看宝洁、蒙牛、娃哈哈这么多企业都投标了。我们为什么不能?有的人凭感觉:我觉得中央电视台挺好的,我周围的人每天都看中央台,我们去投标吧。有的人用数据:你看收视份额多高,千人成本多低,你看这到达率速度、收视点质量多好!有的人讲般配:像我们这样的大企业,投广告当然要投大媒体,中央台跟我们门当户对,就是它了!100个企业,有一百个参加招标的理由。再来听听他们怎么说。
CCTV advertising in the end worth? CCTV bidding in the end or not? Judgment of these issues, some people are good at drawing: you see Procter & Gamble, Mengniu, Wahaha so many companies have bid. Why can not we? Some people feel: I think CCTV quite good, people around me every day to see CCTV, we go to bid it. Some people use the data: you see how high the share of the audience, thousands of people how low the cost, you see the rate of arrival, the quality of the good point of view! Some people say fit: like us, large companies, advertising, of course, to vote The big media, CCTV with us, it is it! 100 companies, there are 100 reasons to participate in the tender. Listen again to what they say.