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信息科技的进步为平面广告设计带来了许多新的可能,也使得传统平面广告不得不加快步伐,追求新的突破,适应并满足受众的需求,同时也能让受众以互动的方式融入广告信息内容之中。只有从受众和设计角度出发,结合媒体等手段改变单一的表达形式,才能解决新媒体技术与传统平面广告设计的融合问题,才能不断推进平面广告的发展。
The advancement of information technology has brought many new possibilities to the design of print ads. It has also forced traditional print ads to accelerate their paces, pursue new breakthroughs, adapt to and meet the needs of audiences, and at the same time, make audiences interact with the advertisement information Among the content. Only from the perspective of the audience and design, combined with the media and other means to change the single form of expression, in order to solve the integration of new media technology and traditional print ads design in order to continuously promote the development of print ads.