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2005年春夏,迎合都市人户外活动的日益频繁,李宁RUNFREE超轻透气跑鞋轻装上市,同时在北京、广州、成都等九大城市展开了以“向着自由出发”为主题的李宁自由慢跑体验赛活动。作为此次活动的宣传推广方,视新广告也由此延展出一系列完整实效的活动宣传方案。
Spring and summer of 2005, to meet the increasingly frequent outdoor activities of urban people, Li Ning RUNFREE super light breathable running shoes light market, at the same time in Beijing, Guangzhou, Chengdu and other nine cities launched a “free starting” as the theme of the Li Ning Free Jogging Experience activity. As a promoter of this event, the new ads are also extended to a series of full effectiveness of the campaign publicity programs.