本文结合旅游管理专业教学的特点,从课程改革的必要性、教学内容、教学方法、教学手段、评价机制的改革与实践等方面对《旅行社经营管理》课程的改革与实践进行有益的探讨。《旅行社经营管理》是旅游管理专业的一门专业主干课程,是一门实用性很强的专业技能课,高职院校的培养目标就是把理论与实践结合起来,培养学生的旅行社经营管理的综合技能,使学生在知识、能力、素质等各方面得到全面的提高,为旅游业的发展培养合格的高端技能型人才。从现有情况来 In this paper, the characteristics of tourism management specialty teaching, from the necessity of curriculum reform, teaching content, teaching methods, teaching methods, evaluation mechanism reform and practice aspects of the “travel management” curriculum reform and practice of beneficial discussion. “Travel agency management” is a professional trunk tourism management major courses, is a highly practical professional skills courses, vocational training objectives is to combine theory and practice, to develop student management of the travel agency Integrated skills, so that students in knowledge, ability, quality and other aspects of all-round improvement, for the development of tourism to train qualified high-end skilled personnel. From the current situation