标题语言自二十世纪八十年代中期开始被逐渐关注,其研究角度多样,成果日益丰富。随着新媒体的出现和普及,标题语言作为书面语的一种特殊组成部分随之不断地发展变化。本文试从沿承性、时代性、多样性、偶发性四个角度对新媒体标题语言语词和格式的特点进行分析总结,以期为标题语言的研究提供一定的参考。标题语言是书面语的重要组成部分,同时作为语言的一种特殊现象随着社会的发展而不断变化。但是,对于标题语 Since the mid-1980s, the title language has gradually drawn attention. Its research perspective is diverse and the results are increasingly rich. With the emergence and popularization of new media, a special part of the headline language as a written language is evolving. This paper attempts to analyze and summarize the characteristics of the terms and formats of new media headlines from four perspectives: inheritance, age, diversity and sporadicness, in order to provide some references for the study of headlines. Title language is an important part of written language, meanwhile, as a special phenomenon of language, it changes constantly with the development of society. However, for the title language