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在以互联网为代表的微电影传播被广泛使用后,“个人”、“信任”、“话语”等概念形成了微电影传播方式研究的几个面向。与传统电影的传播方式不同,微电影创造了一场传播方式上的重大变革。这不仅体现为边缘对中心的翻转,更在这种边缘的探寻中一定程度上消解了传统权利话语的中心语境。这种新型传播方式的出现,不仅改变了受众个体接受影像的方式,更以民间话语的建构方式拓展了媒介的公共文化空间。
After the widespread use of the microfilm represented by the Internet, the concepts of “personal”, “trust”, “discourse” and so on formed several aspects of the research on the mode of micro-film transmission. Unlike traditional films, micro-movies create a major change in how they are transmitted. This not only reflects the turning of the center of the edge to the center, but also resolves to a certain extent the central context of traditional rights discourse. The emergence of this new mode of communication has not only changed the way the audiences receive images, but also expanded the media’s public cultural space with the construction of folk discourse.