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在经济新常态下,国有企业的发展面临着巨大的变革。对于国有石油销售企业来说,市场竞争优势不能仅依靠资源优势获得,通过加强企业文化建设、增强企业文化软实力,提高市场竞争力是一条有效途径。
Under the new economic normal, the development of state-owned enterprises is undergoing tremendous changes. For the state-owned oil sales enterprises, the market competitive advantage can not be obtained by relying solely on the resource advantages. It is an effective way to strengthen the corporate culture and enhance the corporate culture soft power and enhance the market competitiveness.