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针对一些企业在其产品包装物上使用“极品酒”、“极品香烟”等字样的严重问题,国家工商局要求对产品包装物出现“极品”字样的要进行严肃处理。凡商品包装中使用“极品酒”、“极品香烟”等字样,与“最高级”、“最佳”等用语含义相同,属于绝对化语言,违反了《广告法》第七条第二款的规定。企业今后要严格执行《广告法》第七条第二款的规定,对凡是含有“极品”字样的产品包装,自2002年1
For some enterprises in their product packaging to use “Need for Tasting ”, “Need for cigarettes ” and other serious problems, the State Administration for Industry and Commerce requirements of the product packaging “Need ” words to be severely dealt with. Where the use of packaging, such as “Need for Tasting ”, “Need for cigarettes ” and other words, and “most advanced ”, “best ” and other terms mean the same, is an absolute language, in violation of the “advertising law ”Article VII of the second paragraph of the provisions. Enterprises in the future to strictly enforce the “Advertising Law” the provisions of the second paragraph of Article VII of all those who contain “Need ” the words of the product packaging, since 2002 1