贵阳电池厂是一个国营中型老厂,也是贵阳市乃至贵州省唯一的生产干电池的国营大厂,在计划经济时代,曾风光一时,其产品是皇帝的女儿不愁嫁。但随着改革开放,国内外的电池品牌大量涌入贵州市场,加之整个电池行业步履艰难,在这样严峻的情况面前,厂领导没有退缩,经过分析研究,果断、适时地提出了企业的方针目标:“实施名牌战略”。在这 Guiyang Battery Factory is a state-owned medium-sized factory and is the only state-owned company that produces dry batteries in Guiyang City and even Guizhou Province. In the era of planned economy, the product was the emperor’s daughter. However, with the reform and opening up, a large number of domestic and foreign battery brands have flooded into the Guizhou market, and the entire battery industry has struggled. Faced with such a severe situation, the factory leaders have not retreated. After analysis and research, the company’s policy objectives were decisively and timely. : “Implementing Brand Strategy”. At this