在多元化视听渠道发展的今天,电视作为传统媒介的龙头地位已受到冲击和挑战。如何保持自身品牌优势并快速发掘新的品牌栏目,已成为当代社会对电视制作单位的总体要求。电视栏目作为电视台的重要经营项目,影响着电视收视率,也是电视台竞争中的核心部分。电视台的管理者需要从技术、形象、创意策略、经营理念等方面全方位提升栏目的自我品牌形象,才能保持优势地位。因此,电视栏目的品牌化趋势已经势不可挡。那么,如何有效营造品 Today, as the diversified audio-visual channel develops, the leading role of television as a traditional medium has been challenged and challenged. How to maintain its own brand and rapidly explore new brand columns has become the general requirement of the contemporary television production community. TV programs as an important business television programs, affecting the TV ratings, but also the core of television competition. TV station managers need from the technology, image, creative strategies, business philosophy and other aspects of the column to enhance self-brand image, in order to maintain its dominance. Therefore, the trend of brand TV section has been unstoppable. So, how to create an effective product