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加入 WTO,中国传媒要从战略和战术两个层面做相应的调整和部署。战略调整,要求中国传媒开始具备一种“全球眼光”,与国际传媒在思想文化领域、信息资源领域,舆论阵地和受众市场展开全面竞争。在具体战术部署中,中国传媒首先要不断提高自身竞争能力,其次要加强人才培养,还有就是要积极开拓海外传媒市场。总体战略上的调整过去,我国的新闻传媒基本上是
With accession to the WTO, the Chinese media should make corresponding adjustments and deployments from the two strategic and tactical levels. The strategic readjustment requires that the Chinese media begin to have a “global vision” to compete with the international media in the fields of ideology, culture, information resources, public opinion, and audiences. In the specific tactical deployment, the Chinese media must first continuously improve their competitiveness, followed by strengthening personnel training, there is to actively explore the overseas media market. The overall strategic adjustment In the past, our country’s news media basically is